Life Time Brings Its Hybrid Fitness Competition to Texas for the First Time

• Life Time will hold its LT Games hybrid fitness competition outside Minnesota for the first time on October 2 and 3, at its Frisco, Texas club, capping the field at 144 athletes.
• The Frisco move comes with a new Hybrid XT training studio, a coach-led class format built around the same running, rowing, and strength stations that make up the competition itself.
• The expansion lands in a Dallas area fitness market that already hosted the first ever Xenom competition in June, putting three different hybrid fitness formats within a short drive of each other.

A Minnesota Competition Finds a Texas Home

Life Time is bringing its LT Games hybrid fitness competition to Texas this fall, its first stop outside Minnesota after the event launched there in October 2025. The Frisco competition, set for October 2 and 3 at Life Time’s Throne Hall club, will cap registration at 144 athletes and pay out a 25,000 dollar prize purse to the top male and female finishers. That is a small field by design. Life Time has kept both of its Minneapolis competitions tightly capped too, favoring a course that runs smoothly over one that squeezes in every possible entry.

The move puts a national hybrid fitness brand’s own in-house competition inside a market that has quickly become one of the busiest testing grounds for the sport in the country. Frisco, about 30 minutes north of Dallas, already hosted the first ever Xenom event in June, a rival 10-event competition that drew nearly 400 athletes and handed out 75,000 dollars in prize money at the Dallas Cowboys’ training complex.

What Athletes Actually Face at the LT Games

LT Games uses a 17-station course split roughly evenly between strength and cardio, with each station finished in order. Unlike Hyrox, where every athlete does the same fixed set of stations, LT Games gives competitors some choice in how they load each one, so a newer athlete and an elite one both work through the same course at different loads and rep counts and still finish with a result that means something. The format has already pulled in top hybrid names, including Lauren Weeks and Dylan Scott, at its two Minneapolis competitions.

Wes Robertson, the LT Games race director at Life Time, said the company has watched real demand build behind the event from the first competition onward. “Hybrid fitness continues to gain a ton of momentum as athletes look for ways to keep pushing the envelope with strength and endurance,” Robertson said. “We’ve seen a ton of demand and positive response from athletes for our two LT Games competitions at Target Center.”

Registration for Life Time members opened July 14, with non-member registration following two days later. Members pay 249 dollars to enter the Dallas event, while non-members pay 299 dollars, pricing that sits close to what a Hyrox or DEKA entry runs in most US cities.

A New Studio Built for the In-Between Athlete

The Frisco club is also opening Life Time’s second dedicated Hybrid XT studio, following the first at its Minneapolis headquarters. Hybrid XT is a coach-led group class that mixes treadmill, rower, and SkiErg work with barbells, dumbbells, sleds, and bodyweight movements such as pushing, pulling, and carrying. It exists as a regular training option for members who want structured programming aimed at an LT Games start line, not just a one-off competition format.

That pairing, a members-only training class feeding directly into a members-only competition, gives Life Time something neither Hyrox nor DEKA offers in quite the same way: a built-in path from a first class to a competitive start line, all inside the same building. Robertson described the studio and the competition as one piece. “With the addition of our Frisco Hybrid XT studio and the expansion of LT Games into Dallas, we’re just getting started growing our options for members to break through barriers,” he said.

Hybrid racers who have come up through other formats often point to that same energy as the reason they keep signing up for start lines beyond their first one, the same pull that has carried Pro athletes at HYROX’s own Washington D.C. weekend back for repeat races year after year. Life Time appears to be betting that the pull works even better when the training studio and the competition floor sit under one roof, inside a gym members already belong to.

Why Dallas, and Why Now

Life Time already runs close to 30 athletic events nationwide, spanning running, cycling, and other endurance formats, so LT Games is one entry in a much larger events strategy rather than a standalone side project. Choosing Frisco for the first expansion outside Minnesota was not incidental. North Texas has become one of the fastest growing hybrid fitness markets in the country, with Hyrox, Xenom, and now LT Games all running competitions within the same metro area inside a single calendar year.

For everyday members, that competition between formats has a practical upside. Gyms and event operators fighting for the same pool of hybrid athletes tend to keep entry prices closer to the ones Life Time is charging for Frisco, and coaching quality tends to rise when three different competitions are trying to build loyal training communities in the same city. A Life Time member who has never done a timed sled push now has a coach-led class built specifically to get them ready for one, inside a gym where they already hold a membership.

The Frisco event will not be the last expansion. Life Time has run two LT Games competitions in Minneapolis over the past year, growing the format each time, and company officials have signaled more cities are under review once Dallas wraps in October. For a sport built on the idea that anyone willing to train can eventually stand on the same course as an elite competitor, adding a third US hub gives more people a reasonable drive to find out for themselves. Athletes who register in Frisco this fall will be testing an event still figuring out its own shape, a small field, a new studio, and a race director watching closely to see what changes before the next city gets its turn.